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The people we recruit and the way they take in messages is rapidly evolving. Faster than it ever has
 

Katrina's Letter Of The Week

December 7 · Issue #38 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

The people we recruit and the way they take in messages is rapidly evolving. Faster than it ever has before (and that’s not some empty marketing threat.)
As people drop off Facebook for new social frontiers, we have to switch it up. Email alone won’t get the job done.
So what do you do? How do you stay on top of all of it?
You don’t. We can’t do it all and we shouldn’t try.
We should follow the conversations from people we trust and vocally challenge bad ideas. Say no to the fallacies we’ve always committed to and never tested for efficiency.
We can, and will, do better just with that alone.
The posts I’ve shared this week can help you do exactly that.
Go be great -
Katrina Kibben
CEO, Three Ears Media

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