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Better questions = better job postings

I like to ask questions in weird ways.  Here's what I mean.  While everyone else might ask "what soci

Katrina's Letter Of The Week

February 8 · Issue #46 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

I like to ask questions in weird ways. 
Here’s what I mean. 
While everyone else might ask “what social media app do you use most often,” I’ll ask, “when you wake up, and grab your phone, what’s the first app you open? What makes you stop scrolling?” 
Why? The question gets at the instinct, not the canned answer. You have to picture yourself in a time and place to answer. You’re there, imagining the moment and you know what to do. 
That’s why I ask weird questions to write job postings for our customers. I need their instincts to guide the process, not their idea of right and wrong. A lack of instinct is one part of what hurts most people’s ability to write better job postings. They’re thinking too hard. They want to include it all, or end up mimicking some style as seen in a webinar that’s just not true to who you are. 
I get it. There aren’t any hard and fast rules. There’s no dictionary of descriptions you can use. 
However, you can talk to people. Find excellent job posting content in the context of your own walls by transcribing the stories of your people and including their quotes verbatim. 
But first, you’ll have to ask some weird questions. @ me on Twitter for a few ideas…  

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