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Can you "transform" recruiting?

It all started with a random article title from yet another vendor promising to "transform your recru

Katrina's Letter Of The Week

January 18 · Issue #43 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

It all started with a random article title from yet another vendor promising to “transform your recruiting.” 
First of all, that headline sucks. 
In all seriousness, something about the idea of “transforming” recruiting does not work. Transform is a significant (and very vague) promise. Now, don’t get me wrong - I know a transformation is necessary (possible, even), I just don’t think you’ll ever do it by plugging in new software. 
Transformation by definition requires fundamentally changing in composition or structure. A tool alone will never be able to do that. In fact, that’s one of the most common reasons I hear new technology has failed - no one changed the process, so no one used it. Contract canceled. 
That doesn’t mean I discourage you from change or that you can’t transform anything. But if you think you’ll do it with a dashboard, you’re wrong. 
In this week’s posts, we’re sharing what I learned in the last 60 days writing 60 job posts (yes, 60), SEO for Recruiting 101, and a litmus test to tell if your recruiter is full of shit from my friend Amy Ala. You’ll laugh and learn on that one, guaranteed. 
Have a great weekend - 
CEO, Three Ears Media 
PS If the SEO post caught your eye, be sure to check the bottom of that article for a 30% off code for our online SEO Training.

What I Learned Writing 60 Job Posts in 60 Days
Opportunity Awaits: SEO For Recruiting - SmashFly Blog
How to tell if a recruiter is full of shit (and what to do about it).
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