This week was the first time in my life that I saw more than a handful of people on TV who look like me.
As a gay kid who grew up on military bases, I don’t remember meeting a gay person until college. It was against the rules to be gay in the military back then so clearly, not a hot topic. You just didn’t think twice. Everyone was the same - same outfits, same haircuts, same cars, same assigned houses. Different was not an option.
Things have changed. The world has shifted - for army brats, gay kids, and love over the last decade. Now, we use “different” as a verb and an adjective. We even use it as a disqualification - things can be not “different’ enough. We can crave something different without even knowing what it is.
I think that’s what candidates are looking for right now: different. I’m not saying everyone is looking for a lesbian with my haircut on your homepage. They’re looking for someone to tell them a different story and break the cycle of work dread.
That first impression is everything if you want to convince them your company is actually different.
But I don’t have a checklist for you to accomplish that. Being distinctive doesn’t mean changing the pictures or going to the extremes of creativity. Different is a language that only the right people understand. Your difference is what the right people opt-in to, and you should be using that to your advantage.
Using the same language is what I talked about in every one of these blog posts.
Enjoy and have a great weekend -