I applied to the company based on a referral. “You’d be perfect for them,” the person wrote with such confidence I believed him. He was a close friend of the owner and made a glowing introduction. I was going to get this job.

My first interview was confirmed. The owner wanted to have a phone call to talk about my background. Of course, I was overthinking the whole thing. I was unemployed in the middle of a divorce, and I just bought a house. I had to make such a stellar impression that they would offer me a job. 

In my attempt to impress, I did some sourcing style research. I dug deep into the website and social channels of the owners. I queried any detail that I could to show my familiarity with the audience, their marketing strategy, and tone.

Then I saw it. A donation to an anti-LGBT organization and a quote from the owner. “We support the biblical definition of marriage…” I didn’t need to click to read more. I cancelled my interview on the spot. There aren’t two sides when it comes to things like racism and my rights.

I’m glad I did the research, even if it meant starting my search all over again. In fact, I tell every job seeker that story and why research is so important. While it’s heartbreaking to realize businesses aren’t accepting of who you are and your values, it’s better to know before you start working there. It’s better than daily microaggressions, frustration, or getting fired for who you are and what you look like. 

Hell, look at what they’re doing right now to talk about Black lives - are they producing statements or actions?

I also tell every job seeker to look closely at the job posting. Why? If you find a company that shares your values and want to get in the door with a resume, you have to know how to read between the lines. The tactics from my video blog this week can help you discover those competitive advantages buried in (almost) every job shared online. 

Katrina