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Don't talk about candidate experience until...

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… you can apply to a job on your website without getting frustrated or cursing yourself (and/or your
 

Katrina's Letter Of The Week

January 11 · Issue #42 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

… you can apply to a job on your website without getting frustrated or cursing yourself (and/or your vendor, of course.)
I mean, really. Why are we talking about chatbots when most career sites don’t facilitate the one thing people come to your career site to do in the first place: apply.  
We would not accept this on any site where we have to swipe a credit card. Why is it ok for people’s careers?  
The application itself is the ultimate moment of truth in candidate experience. You might never hit Glassdoor, but every single person who joins your company has to apply at some point. Why wouldn’t you spend a little time and money investing in that part of the experience, so no one is cussing you out at their desk? 
Katrina Kibben
CEO, Three Ears Media

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