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Dream a little

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I was on a podcast a few weeks back when the host asked me why I care about job postings. "I remember
 

Katrina's Letter Of The Week

August 14 · Issue #118 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

I was on a podcast a few weeks back when the host asked me why I care about job postings. “I remember exactly how it feels to sit on the other side of that job posting and wonder,” I said. 
To wonder what they’re looking for in you.
To wonder what they mean by that buzzword. 
To wonder if you can take one more day working for that shitty boss. 
The list goes on. 
The bottom line is this. We don’t wake up and decide to leave our jobs when our lifestyle and paychecks are on the line. Whether we walk away with a termination letter or because this job isn’t good for us, leaving a job is a big emotional decision. We don’t take it lightly.  
Especially right now. Walking away from any certainty feels scary when the world is more unpredictable than ever. Scary like “I lost my job three days before I bought a house.” 
That’s my story. That was one of the scariest days of my life. I’ll never forget that. I’ll also never forget how job postings filled with cliches and lies stole little bits of hope from me over and over again. They made me feel desperate. Anyone who has searched for a job knows the feeling when you see a job post that says a lot without saying anything at all. We also know what it feels like when they get it right and we begin to dream.
We shouldn’t make people feel desperate and frustrated with our job postings. It’s not right.
“So that’s why I created an online course about job postings,” I told the host. “Because I believe that if you want more and you can do the work, you deserve a chance. You deserve to dream.” 
I want everyone who writes job postings to create clarity so people can see their dreams in your job. As employers, it’s our responsibility to provide enough clarity into roles to make the right people start dreaming, and the wrong ones opt-out. We can begin by writing better job postings. 
—-
If you haven’t read anything else I’ve posted this week, that was the big secret I’ve been hinting at for weeks (ok, months). I wrote a course. 
After writing over 1,000 job postings for companies of every size, I’ve converted what I learned into an on-demand training you can use to write better job postings. In addition to the video modules, I also have 6 of my favorite templates in the library. 
This experience has been a real labor of love. Writing a course is hard!
I’m so grateful to everyone who has already purchased their pass and those who shared it with friends. Your support means so much. If you want to buy access, I shared the link below.
Most importantly? Thank you for caring about them - the people on the other side of every job post. Thank you for giving candidates a chance to dream a little.  

Here to help - 
Katrina

What I Learned Writing 1000 Jobs: New Job Post Training
How To Write A Job Post: Online Training
How to Use Coaching to Support Diversity and Inclusion - Training Industry
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