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It was never about the story

I spoke at 2 conferences this week and noticed an interesting trend: over two-thirds of the presentat

Katrina's Letter Of The Week

May 10 · Issue #59 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

I spoke at 2 conferences this week and noticed an interesting trend: over two-thirds of the presentations had the word “story” in the title. There were presentations on translating your story into recruiting strategy, improving your story, stories for retention - you get the idea. 
In every presentation, it was the same concepts with slight nuances in the stories. Some more inspirational than others. Yet still, as I sat through each one, I felt myself becoming calloused to the stories.
Recruiters feel that too.
They have hundreds of interactions each week that push their endorphins around like a pinball in a machine. The yes, the maybe, the last minute no’s - it is an emotional rollercoaster. So, we try to become calloused to survive and these stories? They suck more life out of us. Which made me think.
To survive in recruiting, we don’t have to have stories. We need connection. The reason we harp on stories is that they are the best way we know how to productize a feeling.  
I don’t have some smooth transition into my article of the week to close this out, but I do have three posts I think are worth your time on engagement and building a culture of appreciation.
I hope you have a great week-

Retention, Then Recruiting
Cultures of Appreciation Require Training The “Giver” – Dawn Burke
Expectations: The Root of your Employee Engagement Problem
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