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Missed Connections and 4 Things You Don't Know About Me

Marketers like to rave about their metrics - how many subscribers they acquired, how many sign-ups, c

Katrina's Letter Of The Week

June 28 · Issue #66 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

Marketers like to rave about their metrics - how many subscribers they acquired, how many sign-ups, campaign success. In their world it’s more, it’s bigger and better. Their wins happen when they hit the gas and collect the names. 
That’s probably why I never loved marketing jobs. I despised that feeling of bombarding people with self-serving information. I wanted to be thought-provoking instead of following a cadence. I tried to build care, not a calendar, into my strategy. I wanted to create ideas based on conversations and questions. 
Lately, I’ve found my conversations are a lot less about the technical and more about the human connection. We’re shifting to an era where people are asking less about plug-ins and more about building relationships. 
I see it everywhere. In fact, that’s how we spent my first meeting in my new Mastermind Group - building relationships. While I was expecting some MBA style quiz, instead we each answered four questions about us. Questions and answers I thought it would be fun to share with you, too.
4 Things You Didn’t Know About Me
  1. Favorite Food: Dim sum. I love a table full of bites. Yes, I share and I judge people who don’t share food. 
  2. What was your nickname as a kid? Boo-Boo. To this day, I’m very accident prone. 
  3. What was your first job? Retail at American Eagle - I was offered a job that almost stopped me from going to college. 
  4. What are you OCD about? I have to see and touch my laptop and wallet before I go/leave anywhere. I don’t trust that it hasn’t sprouted legs, even after 10 years of travel. 
If you want to take a stab, I’d love to get to know you, too. Just reply to this email. If not, I hope you’ll read this week’s posts. They’re all about ways we can learn to connect - online, in-person, and how you can use context to create better employee referral programs.

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