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Office > sweatpants? I think not.

The traditional workplace really doesn't do much for people's happiness. Whether there's an open offi

Katrina's Letter Of The Week

May 3 · Issue #58 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

The traditional workplace really doesn’t do much for people’s happiness. Whether there’s an open office or a cubicle county, snacks or steam rooms - there’s not much you can do to physically create a place people want to be in more than their own house. 
The emotional side of it is the part that makes people show up despite the allure of sweatpants and soap operas at lunch. (Yes, people still do that.) 
We still show up because we care about our own wellbeing. In the best scenarios, we show up because we care for the collective wellbeing - of our teammates and the company.
In the current hiring environment, I wish more people were focused on that: creating a place people want to be. Again and again, we fall into the same story about recruiting challenges without ever stopping to think that your employees are the passive candidates you’re fighting so hard to recruit into your company. 
Stop preaching that your people are your greatest asset, and show them. That’s what I wrote about in this week’s blog - what people on Twitter told me being a “greatest asset” at work would really look like.
If you’re considering using that line in a job post, you can forget about it. My video post is about all the content I wish people would cut from their job postings to nail down the ideal length (and why I think that’s the perfect length in the first place). Finally, a post about culture and building teams.
If you’re at EBrandCon (San Diego) or RecruitCon (Austin) next week, I’ll see you there.

Hope you have a great week -

Your Greatest Asset: What Does That Even Mean?
How long should your job post be?
From the NBA: A reminder that people build culture, not the other way around
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