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Speaking the same language...

People take pride in work. A piece of that is the label we get for a job well done - the job title. O

Katrina's Letter Of The Week

October 4 · Issue #79 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

People take pride in work. A piece of that is the label we get for a job well done - the job title. Our ego, blood, sweat, and tears want people to get it right.
Ego most of all. 
Those same people get shitty with you when you get their job title wrong. To me, an office assistant and an administrative assistant are the same things. To someone who has the job, I’m an asshole. 
Of course, it’s an honest mistake. I don’t know their life or operate in their world. I surely don’t know their career path. In my world, people go from associate to manager, director to VP, and then you’re the boss. Then, “you can tell people what to do,” at least that’s what I was told. 
But that’s not how most career paths work anymore. People move sideways, up, and down. A career can look more like the green line of a heart monitor than anything linear, especially if you’re comparing job titles that don’t have the same meaning from different companies. 
Oh, and most people are just making this shit up. Chief Ninja of Happiness job, anyone?  
As a former ninja, I can’t talk too much shit, but I do want to point out this. No one over the age of 7 thinks they will grow up to be a ninja (unless they are on that American Ninja Warrior show). Implied - that also means they’re not on Indeed searching for ninja jobs in Dallas, Texas. The same goes for your typical job titles. HR Business Partner and Human Resources Business Partner don’t get the same search results.
But would you believe that one gets almost 50% more traffic? Do you know which one? You can find out. I blogged about tools that can help you figure that out this week. I’m also sharing my upcoming course, where I will help you rewrite your job post live and a quick title tutorial for anyone who wants to learn more. 

Have a great week - 
Katrina Kibben
CEO, Three Ears Media

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