View profile

We don't trust machines. Can they hire us?

Revue
 
Two years ago, the headlines would have you believe robots are replacing humans. Instead, things look
 

Katrina's Letter Of The Week

March 15 · Issue #51 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

Two years ago, the headlines would have you believe robots are replacing humans. Instead, things look a lot more like the Jeffersons than the Jetsons - with the addition of one thing: distrust. We second guess every message and promise to ask, is it real?“
But it’s not just messages. Our digital distrust bleeds into everything we do. We don’t trust the coupon isn’t a scam. The speech wasn’t drafted by a ghostwriter. The job is too good to be true. It tricks us into saying no when we could say yes.
We can’t blame it all on the machines. We planted these seeds of distrust. So where do you go from there in a trust-based business? How do we automate a human interaction?
Short answer? You don’t. At least not all of it.
Instead, we have to get selective. Get direct. Hyper-target smaller audiences with talent personas. That’s what I wrote about this week. I also contributed a post to Fistful of Talent about why crappy job postings don’t click with candidates (besides the obvious). Finally, I’m sharing a post that shows why those "would I have a beer with them” biases need to go.
Have a great week -
Katrina
The human who actually sat down to write this.

Talent Personas: University and Junior Tech Talent
Crappy Job Postings Don’t Click with Candidates. - Fistful of Talent
8 types of hiring bias that exclude the candidates you need | Hire by Google
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
United States