Two years ago, the headlines would have you believe robots are replacing humans. Instead, things look a lot more like the Jeffersons than the Jetsons - with the addition of one thing: distrust. We second guess every message and promise to ask, is it real?“
But it’s not just messages. Our digital distrust bleeds into everything we do. We don’t trust the coupon isn’t a scam. The speech wasn’t drafted by a ghostwriter. The job is too good to be true. It tricks us into saying no when we could say yes.
We can’t blame it all on the machines. We planted these seeds of distrust. So where do you go from there in a trust-based business? How do we automate a human interaction?
Short answer? You don’t. At least not all of it.
Instead, we have to get selective. Get direct. Hyper-target smaller audiences with talent personas. That’s what I wrote about this week. I also contributed a post to Fistful of Talent about why crappy job postings don’t click with candidates (besides the obvious). Finally, I’m sharing a post that shows why those "would I have a beer with them” biases need to go.
Have a great week -
The human who actually sat down to write this.