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What's special about an email template?

I'm looking back on the data and dissecting trends to build our plan for 2019. The most popular post

Katrina's Letter Of The Week

December 21 · Issue #40 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

I’m looking back on the data and dissecting trends to build our plan for 2019. The most popular post we wrote this year? My best recruiting email template. So being the nerd I am, I began to dissect the pieces. I need to understand what made it so special in the first place. Why is it working for recruiters?
Ultimately, I think that template’s success comes down to one simple element. Something that’s not unique or special to me at all.
It demands consideration of the person on the other side.
As I’ve gone through conflicts in life - divorce, family crap, really-hate-my-boss issues - I know the part that made it hardest was a lack of consideration for each other in the every day things (whoever the other was.)
In reverse, when we are hyper-considerate even in casual interactions, we make a unique impression because most people just don’t do that. They just don’t consider everyone around them.
So as you’re doing your own planning, candidate experience audits or recruiting strategies - I hope you’ll do it with consideration in mind. I know the people on the other side would really appreciate it.
Happy Holidays to all. Hope you’re off for the next week but if you’re not (or need a distraction from family), check out the posts of the week.
—-> We have some funny out of office messages for this holiday season if you want to send a smile while you’re on the couch.
—-> A special thank you from all of us to all of you.
—> A people-driven culture evolution story that will make you think twice about… well, everything.
–> How to perfect the interview process when you’re building remote teams.
—> And a podcast featuring Steve Browne that I can almost guarantee will make you smile and remember why you do your job in the first place.
CEO, Three Ears Media

Funny Out Of Office Messages For Recruiters
Gratitude: Year 1 of Three Ears Media
Employee Innovation at a 150-Year-Old Company
Perfecting your interview process for building remote teams
HR on Purpose: Putting the Human Back in Human Resources with Steve Browne - Centennial
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