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What We're Reading At Three Ears Media - Issue #1

Thought of the Week: "I don't want to be your fisherman, I want to teach them to fish."  Recruitment

Katrina's Letter Of The Week

March 2 · Issue #1 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think.

Thought of the Week: “I don’t want to be your fisherman, I want to teach them to fish.” 
Recruitment marketing to date has been a lot of fisherman that swoop in and take over. That works for some but for small and medium businesses with a limited budget, it’s just not possible. They need to learn how to do the work to build stronger teams within the budget restrictions. This company was founded on the idea that we want to teach you to be great recruitment marketers. We want to share ideas and strategies that work to fill your pipeline at a reasonable cost. And if you need a little help, we can do that too.
This newsletter is part of that teaching mission. I’m so grateful for each and every one of you that signed up to get this newsletter in the first week of the company’s launch. It means a lot to have your support. Every week, I’ll share some of the most interesting posts I’ve read to introduce new ideas, controversial suggestions and creative case studies that can inspire a new approach to recruitment marketing at your company.
Katrina Kibben
Founder, Three Ears Media

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