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You'll never "stand out" or be "best in class" if you do this | Three Ears Media - Issue #12

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There are award shows and top 100 lists galore that glorify the "best in class." Here's where I strug
 

Three Ears Letter Of The Week

May 18 · Issue #12 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 5 posts you'll love (and learn from).

There are award shows and top 100 lists galore that glorify the “best in class.” Here’s where I struggle. The standards are based on doing what I believe to be the bare minimum. 
You get an award for responding within 2 weeks? Really? 

So if you’re cloning templates and mimicking projects, you’ve got it all wrong. Do things that make people think. That make them feel something. Then you can accept that award. 

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