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This week was the first time in my life that I saw more than a handful of people on TV who look like
 

Katrina's Letter Of The Week

July 12 · Issue #67 · View online
Every week, I'll write you a letter. A letter about anything, really. My goal is just to make you think. Then, I handpick 3 ideas and posts you'll love (and learn from).

This week was the first time in my life that I saw more than a handful of people on TV who look like me. 
As a gay kid who grew up on military bases, I don’t remember meeting a gay person until college. It was against the rules to be gay in the military back then so clearly, not a hot topic. You just didn’t think twice. Everyone was the same - same outfits, same haircuts, same cars, same assigned houses. Different was not an option. 
Things have changed. The world has shifted - for army brats, gay kids, and love over the last decade. Now, we use “different” as a verb and an adjective. We even use it as a disqualification - things can be not “different’ enough. We can crave something different without even knowing what it is. 
I think that’s what candidates are looking for right now: different. I’m not saying everyone is looking for a lesbian with my haircut on your homepage. They’re looking for someone to tell them a different story and break the cycle of work dread. 
That first impression is everything if you want to convince them your company is actually different. 
But I don’t have a checklist for you to accomplish that. Being distinctive doesn’t mean changing the pictures or going to the extremes of creativity. Different is a language that only the right people understand. Your difference is what the right people opt-in to, and you should be using that to your advantage. 
Using the same language is what I talked about in every one of these blog posts.
Enjoy and have a great weekend -
Katrina

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